Privacy Policy

Our legal basis for collecting and processing your data

We collect and process your data on the basis that we clearly set out how we are going to collect and use your data in this privacy policy; where we have a contractual obligation to deliver you a product or service; or that you consent to such collection and processing when you register with us.

If at any time you wish to change your details or close your account you can do so by contacting us.  See section ‘Your Rights and Choices’.


If you buy a product or service, even if it’s a free trial class, we have a contractual obligation to provide you with that product or service.  We will therefore store and process your data as per this privacy policy and contact you in relation to your purchase for as long as is necessary, e.g. as long as you remain a customer.


When we collect your data we will ask you to confirm you consent to this Privacy Policy. We will also ask if you’d like us to send you marketing emails with information about classes, offers, products and other news.  We will only then send you these marketing emails if you opt in.

What is ‘personal data’?

Personal data is any information which personally identifies you or your child.  This might include your name, address or email address or telephone number. We may also ask for your child’s name.

How do we gather personal data?

The main places that we gather personal data are:

  • when you book on for classes, or register for a free trial class via our website (“the Website”)
  • when you give your details to us over the phone when booking or enquiring about classes
  • when you purchase any product from our website or face to face or over the phone
  • when you report a problem with the Website or contact us regarding a complaint or enquiry
  • when you use our website and we use tracking devices (known as cookies) to track your web visit. For more information please see our Cookie Policy.

Protecting your privacy

In order to provide you with relevant information about classes we need to know:

  • your name
  • the language you are interested in and your skill level

The data that we seek to collect from you

We send emails to you with information about classes, products and services that may be relevant to you.

To do this we ask you to tell us your:

  • name
  • email address
  • consent to receiving communications from us
Data that helps us to measure the interest and response to our emails

We want to understand whether you are opening our emails and where relevant, clicking on links within the emails that take you to our website.  We do this because we want to learn which emails you find interesting and engaging.  We also want to be able to identify people who have stopped opening emails for a period of time, so that we can try and encourage them to start engaging with us again or delete them from our database.

Data we need to retain to answer or resolve an enquiry or complaint

If you contact us with a complaint or enquiry we may keep a record of that correspondence to ensure that we can deal with it effectively.

Data that you share with us in response to a survey

We may also ask you to complete surveys that we use for research purposes, to better understand your opinions, preferences and interests.  For example, we might ask you about your interests and your satisfaction with our products, website, communications or service.  Participation in such surveys is always voluntary.

How we store and protect your personal data?

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Please note:  In common with all other website owners we cannot guarantee the security of data that you transmit to us over the internet.  The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How we use your personal data?

When you give us information, such as your name, email address, the language you are interested in we use it in the following ways:

  • to process your purchase of classes, products or services
  • to send you emails relevant to the product you purchased such as homework, schedule changes, course continuation, balance of your 1-2-1 account
  • to send you relevant emails about our classes, products or services, and other news, if you have consented to this
  • we may use your data to notify you about changes to our service or our privacy policy, or to give you notice that we will delete your data, unless you consent to continuing to receive communications
  • we may use your data to optimise the Website for your use, in terms of geography or device

How long we will hold your data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We will keep you data for 5 years. We will then ask you if you wish to continue to receive communications from us.  If you do not consent to continue we will delete your data.

You can, of course, opt-out of receiving marketing from us at any time, see section ‘Your Rights and Choices’.

Who will see your data?

We value your privacy and will only share your data with other parties in very specific and limited circumstances.  These are explained in this section:

We may share your information with selected third parties

We use software from carefully selected third parties to enable us to manage your data, publish the websites, deliver the classes, collect reviews and communicate with you.

We will not share your personal data with any third parties for their marketing purposes.

We will share personal information with law enforcement or other authorities if required by applicable law.

Your Rights and Choices

You can choose whether to receive marketing communications

We use personal data to send subscribers emails with details about our classes, products, services and other news or offers that we think could be relevant to you.

When we collect your data, we will ask if you want to receive these emails and only send them if you say yes. If you would like to opt-out of marketing communications, you can do this by contacting us or clicking on the unsubscribe link at the bottom of any of our marketing emails.

However, we will continue to send you emails in order to fulfil our contractual obligations to you, regardless of whether you opt in to marketing communications. These include when you place an order for goods or services with us, even if for a free trial and contacting you in relation to any issues with your order.

You can choose to correct, update or delete your information

Just get in touch with us to update your details, have a copy, or ask for them to be deleted.

You can find out more about your rights under Data Protection

For more information about your rights under the Data Protection Act and the General Data Protection Regulation (GDPR) go to the website of the Information Commissioner’s Office at

If you have a complaint about our data processing:

In the first instance please contact us if you have any questions or concerns about how we collect, store and use your personal data.

The General Data Protection Regulation also gives you the right to lodge a complaint with the UK Information Commissioner who may be contacted at or telephone: 0303 123 1113.

Links to other websites

The Website may, from time to time, contain links to other websites.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Keeping you up to date with changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email.  Please check back frequently to see any updates or changes.

What to do if you have further questions?

If you have any questions or concerns with respect to this policy or the website you may contact us by email.

Our customers